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Under the program announced in New York, $35 million in civil forfeiture assets will be made available to localities and states across the country to test some 70,000 rape kits, which are a collection of physical evidence painstakingly taken from victims of sexual assault.
Throughout this weekend, images from the NFL Players Say NO MORE PSA shoots are running on Viacom billboards in Times Square every six minutes, asking passersby to add their voices to the campaign on social media with the question, “What’s your #NOMORE?”
It is with a full and grateful heart that I pause—mid-way through our tenth anniversary year and at the beginning of our new fiscal year—to reflect on the special blessings of the past twelve months.
Viacom and its Velocity division had the privilege to work on a series of public service announcements addressing domestic violence and sexual assault. The mission of the PSAs is to dispel the stigma and disrupt the silence around these issues that are so critical and relevant for our audiences.