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Joyful Heart in the News
New York Giants join My Sisters' Place to help end domestic violence
Activities included an integrated social media and fan engagement campaign to say “NO MORE” to domestic violence and sexual assault, the release of a new public service announcement directed by Hargitay featuring Giants players and management and a coin toss by Hargitay herself.
"NO MORE" is a public awareness campaign that began in 2013 designed to engage bystanders around ending domestic violence and sexual assault. The goal of the campaign, which has reached an audience of three billion, is to help normalize the conversation and break the social stigma surrounding domestic violence and sexual assault.
The new Giants PSA features team owner John Mara and head coach Tom Coughlin, as well as players Prince Amukamara, Mark Herzlich, Devon Kennard, Eli Manning and Andre Williams.