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Joyful Heart in the News
Viacom and Joyful Heart Foundation Partner For ‘No More’ Domestic Violence PSAs
Viacom has partnered with Mariska Hargitay’s Joyful Heart Foundation for a new series of PSAs aimed to raise awareness for the NO MORE movement to end domestic violence and sexual assault.
The “Law and Order: Special Victims Unit” actress directed the Viacom NO MORE PSAs and produced them alongside Niels Schuurmans, executive vice president, Viacom Velocity Creative.
The spots feature a diverse array of Viacom celebrities, including MTV News correspondent Sway Calloway, Spike’s “Ink Master” host Dave Navarro, VH1 “Big Morning Buzz Live” host Nick Lachey, MTV “Catfish” star Max Joseph, and BET “106 & Park” hosts Bow Wow & Keshia Chanté. Additional celebrities in the PSAs include Sophia Bush, Jemima Kirke, Natasha Lyonne, Danny Pino and more. The spots will begin airing across Viacom’s networks this summer.
Viacom president & CEO Philippe Dauman — who will be honored by the Joyful Heart Foundation at its Joyful Revolution Gala tonight — said of the collaboration: “Viacom has a rich history of engaging its audiences to address important issues, whether inspiring teens to complete high school, encouraging people to live healthy lifestyles or helping to stop the spread of HIV/AIDS. We champion our unique ability to make a difference through our platforms, and are proud to focus our megaphones on helping to end the stigma, shame and silence of domestic violence and sexual assault.”
“Viacom has taken the courageous and powerful step to join us to say NO MORE to domestic violence and sexual assault,” said Hargitay. “Being part of NO MORE from the beginning has been a great privilege. Society continues to misplace shame and blame on survivors — both women and men. That has to end. NO MORE confronts the myths and excuses that perpetuate domestic violence and sexual assault. I am filled with confidence and renewed determination that, together, we can and will put an end to this violence.”
Initially launched in September 2013, the NO MORE campaign is designed to help dispel many of the most pervasive myths about sexual assault and domestic violence, and to engage the public in an open dialogue about these important issues.
More information on the campaign is available through the NO MORE website.