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2013-2014 Accomplishments Education One Strong 'Ohana
One Strong ‘Ohana
With the support of our media and corporate sponsors, the reach of the One Strong ‘Ohana campaign has been vast throughout the Hawai‘i. Over 150,000 pieces of educational material have been distributed to date. More than 11,000 people joined the One Strong ‘Ohana online community, connecting to resources and information on child abuse and neglect throughout the state. And the public service campaign exceeded its saturation goals, reaching 900,000 media impressions. This year, Joyful Heart secured additional placements of the One Strong ‘Ohana ad campaign at Whole Foods Market, the Ward Center, a popular shopping mall on O‘ahu, and a local theater complex. We also worked with our One Strong ‘Ohana coalition partners to raise awareness with all public schools on O‘ahu, developing and distributing 17,000 teacher-specific information fliers to all Hawai‘i Department of Education school personnel on the island.
The campaign stands as the largest child abuse and neglect prevention campaign ever implemented in the state of Hawai‘i. It has generated increased awareness of the issue, helped strengthen families throughout Hawai‘i, facilitated grassroots community action and made our communities safer for Hawai‘i’s children. We were thrilled to recently honor Rick Blangiardi of Hawaii News Now at our Joyful Mele celebration in August for his incredible support of the campaign over the past three years.