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One Strong ‘Ohana
In 2010, the Joyful Heart Foundation joined in a groundbreaking partnership with the Hawai‘i Children’s Trust Fund (HCTF) to develop the most comprehensive child abuse prevention public awareness campaign in the state of Hawai‘i. Over the past two years, we’ve commissioned extensive local research on the prevalence and perceptions of child abuse and neglect in Hawai‘i while working to build strong coalition in the movement to to keep keiki (children) safe and strengthen families.
After two years of planning and collaboration with community stakeholders, the Joyful Heart Foundation and the Hawai‘i Children’s Trust Fund officially launched the One Strong ‘Ohana campaign in January 2012.
The strengths-based approach of this campaign emphasizes that all of us—parents, caregivers and bystanders in the community—can play a part in creating a positive and healthy environment for Hawai‘i’s children and families as One Strong ‘Ohana (family) through simple ways that build support, community and connections among one another.
It is through the support of our corporate and media partners, who stand with us as we kick off this two-year program across the state of Hawai‘i, that we are able to join together as One Strong ‘Ohana. We offer our deep appreciation and gratitude to them: Hawaii News Now, Cox Media Group, the Honolulu Star Advertiser, Midweek, Jamba, Whole Foods Market and Fun Factory. To learn about our partners and their involvement, click here.
Learn more about One Strong ‘Ohana:
More One Strong ‘Ohana Public Service Announcements