Joyful Heart's NO MORE PSA Campaign
Joyful Heart's groundbreaking, celebrity-driven NO MORE PSA campaign calls on society to end the silence and inaction around domestic violence and sexual assault. The NO MORE PSA campaign was spearheaded by the Joyful Heart Foundation, one of the many championing organizations behind the NO MORE movement, and was directed by actress and advocate Mariska Hargitay, the Joyful Heart’s Founder & President, in her directorial debut. The campaign, involving more than 75 celebrities, athletes and public figures to engage bystanders to get involved, was developed in partnership with Y&R, Executive Creative Director/Writer, Rachel Howald, and world-renowned celebrity photographer Timothy White.
The PSA campaign has rolled out across the country in local and national markets in print, broadcast, online and outdoor advertising, in movie theaters across the country, in colleges and universities, and in major airports and medical facilities over the course of several years. Since its launch, the campaign has generated more than 4 billion media impressions including more than 1.8 billion impressions from television broadcast, 49 million from outdoor assets and 15 million from print. The campaign has secured more than $86 million in donated airtime and pro bono services and reached every single one of the 210 media markets across the United States.
Click on the links below to view the campaign:
"Society continues to misplace shame and blame on survivors. That has to end. What we saw during the filming, brave and strong and authentic person after person, was people standing up for each other, for the people they love, for their partners, wives, husbands, children, friends, mothers and fathers, for people they’ve never met, for themselves. I was just moved beyond words. NO MORE fills me with confidence and renewed determination."
- Mariska Hargitay
The NO MORE PSAs are available at no cost to non-profit organizations and educational institutions to co-brand and increase support in their local communities for domestic violence and sexual assault prevention and services. If your organization would like to co-brand any of the ads, click here.
Why NO MORE?
Because research confirms the urgent need for increased public discussion.
To coincide with the launch of NO MORE in March 2013, NO MORE released new data that underscores the wide prevalence of domestic violence and sexual assault and the shocking silence and inaction around these issues:
- One in three women (30%) report being a victim of domestic violence; one in five women (20%) report being a victim of sexual assault.
- 60% of Americans, 15 years of age or older, know a victim of domestic violence or sexual assault. Among the 70% of women who have experienced domestic violence and told someone about it, more than half (58%) said that no one helped them.
- Three out of four (73%) parents with children under the age of 18 said that they have not had a conversation about violence in the home.
- Three quarters of Americans (75%) say they would step in and help if they saw even a stranger being abused, but almost two thirds (64%) of Americans age 15 or older say if we talk more about domestic violence and sexual assault, it would make it easier to help someone.
“The Avon Foundation for Women funded this survey to better understand why domestic violence and sexual assault remain so inherently hidden and marginalized in our society. The data shows us that conversations about these issues simply are not happening. That silence leaves victims trapped by the shame, stigma and fear that these crimes carry. If we can encourage more people to start talking, we can end that cycle and bring these issues to light in a new way.”
- Carol Kurzig, President of the Avon Foundation for Women
The full data report can be seen at nomore.org/nomorestudy.
NO MORE and the Joyful Heart Foundation would like to extend our deepest gratitude to the following organizations and individuals who helped make this campaign possible. See the list of cast, crew and supporters here.